By changing the Emphasis to the Main Thing, the creative concept for the 2022 Playoffs keeps all of the graphic adaptability of the Mashup Campaign. While Mashup was all about the cool, the playoffs are all about the Culture. We mixed the two to produce something cool but clean, graphic but systematic, and enjoyable but focused.
Wallpapers
Game Day Graphics
Every game, we created a gamely graphic to promote the game details.
IOTG
Every home game has an offer for a discounted item. "Item Of The Game" is the name of this promotion. For IOTG, I created and implemented a variety of digital assets, such as emails, landing pages, social media posts, and banner ads.
