Joanna Diaz
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Court Culture — The Brand

 

The Court Culture clothing line honors championship moments, current players, and the city. Each design is unique to the product and created in Miami, Florida. We have collaborated with New Era, Mitchell & Ness, Nike and a variety of local artists within this past year. Produced clothing concepts that properly reflect HEAT design.

 

CC Jimmy Vintage Unisex Tee

 

IOTG

Every home game has an offer for a discounted item. "Item Of The Game" is the name of this promotion. For IOTG, I created and implemented a variety of digital assets, such as emails, landing pages, social media posts, and banner ads.

 

Miami Mashup VOL. 2 Vintage Fuego Black Crop

The "Fuegito" mascot from our Mashup campaign was something I wanted to bring back, but of course with our signature style.
My inspiration for the font was collegiate varsity letters, therefore I chose Miami text across the chest with a vintage execution.
A crop top that can be worn all year round brings design to life.